If your company isn’t investing in an active advertising campaign online, you’re missing a huge potential revenue channel. Whether it’s a Google Adwords campaign, a Facebook ad, or even a well placed ad in an industry journal, it’s always worth hiring an expert to deploy and monitor your campaign.
What is Pay Per Click?
Pay Per Click (PPC) is a general term describing an advertising format that exchanges ‘clicks’ or visits to a website in exchange for money. Search engines like Google, Yahoo and Bing allow businesses to ‘bid’ on clicks to their websites.
Depending on the number of bids and overall competition, the price per click can vary from pennies to as much as $50 per click for keywords in industries like insurance and finance.
There are two ways to win the search engine race…
1. Invest in quality SEO and rank naturally in the top 3 positions on Google.
2. Buy your way to the top with a Pay Per Click (PPC) advertising campaign.
The Truth About Pay Per Click Adverstising
The truth is that most businesses should be using a combination of good SEO to improve natural rankings AND a well planned PPC campaign. For highly competitive markets where you’re never going to achieve the ‘natural’ search rankings you want, Pay Per Click may be the only way to successfully advertise your business.
Misspellings, plurals, and regional terminology all represent opportunities that, practically speaking, can only be reached with a ‘wide net’ Pay Per Click campaign. Google’s Adwords tools are also great at making recommendations for keywords that you never would have considered being used and even a small increase in traffic can have a big impact on sales.
Pay Per Click Is Huge Business
Did you know that businesses spent close to $40 billion dollars on Google Adword Campaigns in 2011?
Set it and Don’t Forget it!
Getting the most out of any marketing campaign requires research and attention. Sure you could just set up a Google Adwords account and put a limit of $3 per day towards the your targeted keyword, but you’d probably be missing out on hundreds of other potential keywords.
Remember we’re talking about the internet here…the number of variations of keywords that people actually use is way to big to target them all.
Pay Per Click Consulting in Madison, WI
Let us help manage your advertising dollars to get the most out of your Pay Per Click Campaign. Consistent monitoring of your campaign can help identify opportunities and save you money.
Use the contact form to contact a Pay Per Click Consultant in Madison, WI